Terry “Dean of Sales Marketing” has had a 40+ year career in broadcast marketing from sales to management in America’s top radio markets. As a marketer of broadcast advertising, Terry Dean has maximized creative problem-solving for developing new businesses and training the sales departments that he has led. Today, the Dean of Sales Marketing is a resource for audio, digital, and animated sales solutions in addition to being a published author and speaker on the topic of acquiring and keeping customers.
Drawing on a 45-year career in broadcast sales and management, Terry provided Cincinnati Eastside Rotary Club with strategies for building business in addition to sharing anecdotes from a career in radio. Goal setting, time management, identifying needs, and the P.L.E.A.S.E. system for acquiring and keeping accounts were among his guidance.